About BCA

The mission of BookSmart Community Advantage is to foster literacy and community through reading, writing, art and educational programs.

Principle Aims

  • Elevate community interest and love of the literary arts to all residents of Morgan Hill.
  • Establish a warm and friendly environment for our young readers.
  • Embrace and Enrich the diversity of Morgan Hill*s cultural heritage.
  • Serve as one of Morgan Hill*s *town square* destination sites for community-engaged activities.
  • Nurture and Expand the influence of Arts and Crafts in our community through continuous demonstration and teaching venues.

We pledge to recognize our responsibility as community advocates. We are dedicated to cultivating a generational legacy of literacy appreciation.

We pledge to stay true in our focus to establish and foster a welcoming environment of life-long learning and literacy education and to strive to create an open atmosphere to share ideas and the love of reading.

Our Story

BCA was formed in January 2017 and is part of the Morgan Hill Community Foundation and is closely aligned with BookSmart which has been operating in Morgan Hill for over 20 years.

BCA Board Members

Nick Gaich


Nick Gaich is the founder and CEO of Nick Gaich and Associates, a firm dedicated to providing executive coaching, leadership development, strategic planning, and operational performance. Nick has more than 38 years of experience. His range of expertise ranges from executive coaching, organizational development, supply chain management, customer service, service line economics, and clinical research administration.

Emily Shem-Tov

Vice President & Secretary

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Michael Ramoneda


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Cinda Meister

Community Advocate

Get Involved

Learn more about how you can get involved and help BCA with their mission.